Quotes that I remember:
Why computers?
"As a kid, I read an article in the Scientific American. It measured the efficiency of locomotion of various species on the planet. Bears. Chimpanzees. Raccoons. Birds. Fish. How many kilo-calories per kilometer did they spend to move? Humans were measured too. And the condor won. It was the most efficient. Humankind came in with an unimpressive showing about a third of the way down the list. But somebody there had the brilliance to test a human riding a bicycle. We blew away the condor. Off the charts.
This really had an impact on me. Humans are tool builders. We build tools that can dramatically amplify our innate human abilities. We ran an ad for this once that the personal computer is the bicycle of the mind. I believe that with every bone in my body."
About Microsoft:
"The thing about Microsoft is that, these guys are opportunists, and I mean that in a good way. When they first entered the application space, lotus and others had the market. They launched office and it wasn't all that good, but they kept going at it, like the japanese soldiers, they never stop. And they finally won." [after this is the quote
about taste]
Taste and Microsoft:
Jobs: Microsoft has no taste. The trouble is that, the people who buy products, don't have a great taste either. But you know, we as humans, need to take the best that we find, and give it to the whole species.
Interviewer: What are you going to do about that?
Jobs: I'm not doing anything about that. We're too small for that. I can't do anything about that.
Note that this was the time when he was working on NeXT, and they launched the computer, and the product failed. He was pivoting into a pure-software business, and was melancholic about the whole thing.
Hippie:
Interviewer: Do you consider yourself more of a nerd or a hippie?
Definitely more of a hippie, I think. And I think everyone I've worked with would say so too.
Interviewer: Why is that? Do you seek out hippies?
I was probably a kid, when this whole hippie movement took off, and it had some spirit to it. People took it to an extreme and went crazy and all that, but thinking about it.. There's something to life more than, you know, waking up, going to office everyday and having a career and getting married, having kids, getting a home and you know, that sort of a thing. Sometimes you are put in the cracks between this regular stuff, and you experience the void. Most people just want to move on with their lives, but a few people grab the experience. I think there is some life to that. It opens up your narrow spectrum into something more a full-view of things, you know. Does it make any sense?
Interviewer: Yes.
Emotional Products:
What causes people to be poets instead of bankers? When you put that into products people can sense that. And they love it.
Bricks and a company:
I was at my neighbors place when I was a kid, doing his lawn work I think for $20 or so. He took me to this drum and put a bunch of stones in there, and spun the drum with the machine you know. It started making lots of noise, and then I went there the next day. We opened the drum, and what we saw was incredibly beautiful. The rocks had been grinding themselves to get this perfect beautiful shape and I think now, that a great team is like that. You take a bunch of incredibly smart people and put them in a room. You get disagreements and a bit of fights, but they argue and fix each other's flaws, and what comes out after the whole process, is a great product, you know. Nothing much is really done by one person. I was the interface for the product to the world, but great things don't happen without a great team.
Macintosh and love:
We were on a mission from god to save apple. It was a deeply emotional product. When have you heard about people, falling in love with a product? It doesn't happen that often. You don't love your telephone. People who worked on it, say it was the most intense work they have ever done their whole life. I think everyone of them would cherish it.